I joined a class this morning on crisis communication for non-profits. There were some good tidbits from the lecture. I was able to get glean some useful information from the talk, and even got the slides from the presentation afterward.
Here it is:
I mostly like what was said, aside from the “never talk off the record” part and no mention of “never lying” to a reporter, which is something I think people fall into a lot.
At the end of the class we were asked to role play a crisis situation discussion with a member of the media. The person I’m working with runs a small private school and the scenario we came up with a child was picked up by an authorized person, namely a parent who did not have custody, and was now missing. I played the reporter. We decided to keep it light (after hearing a class full of people take it seriously).